Social Media Advertising – New Styles & Platforms in Digital Marketing

Social media advertising is on the rise and business are turning more into paid advertisements to market their business. Previously Facebook and Google ads were the major players when it came to advertisement. Now with different channels booming up, many channels have integrated advertisement in their platforms.

In this article we are going to discuss 3 major channels where you can do your social media advertising.

1. Truecaller

Truecaller has more than 250 million users worldwide and more than 100 million users in India. With these things, one can see that Truecaller is a great channel for businesses and brands to reach their target audience on mobile and promote their marketing messages.

With Truecaller Ads, businesses and brands can precisely target their adverts and engage their target market/consumers using custom audience. Many big brands as well as small companies leverage their marketing campaigns through Truecaller Ads using it as a one of the foremost channels of Mobile Advertising.

2. TikTok

With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers.

Grow your business and reach new audiences by connecting with the consumers of tomorrow in 20+ markets worldwide.

Maximize ROI by ensuring your most important audiences see your ads and track your performance in real-time.

3. Snapchat ads

Whether you’re trying to drive sales on your website, at your store, or downloads for your app, reach your future customers with ads that deliver results on Snapchat.

Snapchat ads are effective, no matter your budget or objectives. Achieving your goals on Snapchat is easy. You just simply choose your objective and Ads Manager will help take care of the rest.

Choose the right ad format that finds the perfect way to reach your audience, and drive the results that matter to you. You can choose from a variation of Snap ads, Collection ads, Story ads, AR lenses, Filters and Commercials. Also you can target your users on the basis of Interest& Behaviors, Demographics, Location, Custom audience, Lookalikes .