Digital marketing is a practice of promoting various kinds of products and services and reaching out to prospects through the means of internet and wireless mediums. Today digital marketing has become one of the top solutions for every business to stand out from the crowd of competitors. Businesses are switching from traditional means and trying out every aspect of digital marketing to promote and market their brand. But, digital marketing trends are changing and evolving.
New technologies, techniques, and ever-changing Google and Facebook algorithms keep many digital marketing teams on their toes. It’s very much important to stay up-to-date with the upcoming trends to make sure your digital marketing campaigns remain effective. As we enter a new decade and tech continues to change at a rapid pace, here are some of the few digital marketing trends we’re excited to see more in 2020!
Digital marketing trends to watch out for in 2020
1. Artificial Intelligence –
If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future.
Artificial intelligence as a medium of digital marketing is here to stay, it won’t replace a content marketer, but it will be mainly utilized for recognizing different rends and indulging in research. Artificial Intelligence is positioned to identify the latest trends, drum up data, and do competitor research.
AI helps in deciding which content is applicable based on location, historical data, past behavior. Moreover, it also helps in enhancing the customer experience. AI can help in enhancing the online shopping experience where customers can actually try a product before purchase.
2. Optimizing For Voice Search –
Another development in the world of marketing has been the rise of smart speakers. It is a convenient way of searching for every possible thing that you wish to. The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers:
- 50% of all searches will be via voice by 2020
- 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines
- Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today
That makes voice search one of the biggest online marketing trends of 2020. This is the year that digital marketers can no longer ignore voice search. There are a lot of things you can do to optimize your site for voice search, but the most important change involves using long-tail keywords like “how to make vegan brownies” instead of a shorter keyword like “vegan brownies.”
3. Chatbots –
An automated tool that gives the impression of talking to the customer service person in real-time. It can answer basic questions, track and fulfill orders, and help solve issues. Bots are extremely useful and are available 24/7 and can reduce call wait time for customers. Customer service via the web is becoming faster and more efficient every day thanks to these new technologies — so don’t overlook them in your web presence. In 2020, this technology will continue to be perfected and incorporated into company websites.
4. Podcasts –
Podcasting has garnered immense popularity over the years. Podcast – the new company marketing strategy echoes company information to the target audience. Almost all modern companies nowadays have started relying on the power of podcasts for improving their prospects. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.
A Podcast is a more personal way to reach out to new potential customers. Podcasts can help in building familiarity with a wide range of audiences. They get a better idea of your values and way of running the business. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. In the near future, video podcasts will have supreme importance because they are shared on different social media platforms.