The days of marketing through traditional mean is on the verge of vanishing. Marketing through TV, Radio, Banners, hoardings, cold calls has turned out to become ineffective. People have become more interested in marketing tactics that earn their interest instead of buying it. The reason people are garnering more towards these new marketing tactics is that these marketing tactics are providing values and here communication have become interactive and two way. With the dominant presence of mobile users around the globe, businesses have shifted from the old way of marketing to the new means of marketing – digital marketing. They should change their marketing techniques with time and should know the different digital marketing hacks to have an edge over others.
Digital marketing is a practice of promoting various kinds of products and services and reaching out to prospects through the means of internet and wireless mediums. Today digital marketing has become one of the top solutions for every business to stand out from the crowd of competitors. Knowing the right digital marketing hacks is very important for businesses to properly utilize them in their marketing strategy and make their business grow.
Here’s a list of 7 digital marketing hacks that every business needs to know to grow their business online:
1. Social Media Marketing –
Social media is no doubt is one of the best platforms when it comes to marketing your brand. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
2. Content Marketing –
Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. Focusing on the right content is very necessary because it’s the content that speaks up for your business. Content marketing is at the heart of the most successful digital marketing campaigns. Great content can help in improving brand reputation by building trust, can help in influencing conversions, also creating great content is a cost-effective way to bring in new leads. As content is important during each step of the marketing funnel so work on developing a content marketing strategy that has your target buyers at its core.
3. Optimize your website for SEO –
Clearly, optimization of your site for relevant keywords is an important aspect of marketing your business online. To make sure you optimize your site better the goal is to build excellent content and focus on both on-page and off-page SEO while also focusing on things like site’s speed, mobile usability, content quality and so on. If you stay on top of these SEO trends, you’re that much closer to more visibility online and traffic to your site.
4. Use Facebook ads and strategically-targeted landing pages –
Facebook ads, while not free, offer a great opportunity for reaching the right demographics for your business. As long as you know your customer well, you can use metrics like interests, geographic location, marital status, age, and many others, to locate potential consumers to send to strategically-targeted landing pages, also known as squeeze pages.
Experiment with micro-spends to see which ad copy and squeeze page receives the best responses for dropping consumers into your sales funnel. It might take a considerable amount of time to find the right mixture or recipe when it comes to advertising on a platform like Facebook, but once your campaign is profitable, all you need to do is continue to scale.
5. Develop a relationship with your customers through email marketing –
Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumers. As a result, you build brand trust and brand loyalty. The best email marketing campaigns involve a list of subscribers earned by your content and company through drip-fed campaigns using a system like getting Response, Mail chimp, Aweber, or Constant Contact.
6. Connect with others on LinkedIn groups –
LinkedIn groups are a great way of quickly connecting with others in your industry or niche to help spread your message. You can promote your content through LinkedIn groups as long as you don’t come across as spammy. It’s best to add value to a conversation or discussion before trying to drop your links.
LinkedIn groups are also a great way of contacting people who you might not have mutual connections with. You can message any other member in the group without being connected, which can become a huge asset depending on the particular circumstances. Share updates often in the group, and be sure to stay in the spotlight without oversharing.
7. Use business listing sites like Yahoo Local and Google Local –
If you’re running a local business and looking to attract nearby customers to a brick-and-mortar location or offering some professional service that’s geographically-specific, you should list your business on local business listing sites such as Yahoo Local and Google Local.
Google Local is an especially powerful way to list and verify your business information, providing public details such as your company’s address for Google Maps appearances, store hours and other information related to your business. Ensure that you keep this information accurate and up-to-date.