With growing technology, everyone is taking their business online and building connections with customers. Whether it is a small business or a large business, social media is a great platform to market your products and services. It not only promotes your product but also creates a large database of potential customers. Moreover, it helps to know the customer behavior pattern and gives you the power to grow your brand. One of the platforms mostly used by everyone nowadays is Instagram. When you are just starting with an online business, it can be exciting to imagine how you can successfully promote and sell your product through Instagram once you have built up your followers’ base. But the challenge is to Increase instagram followers and reach on Instagram. If you are new to this and willing to promote your brand through Instagram, not to worry, we have a powerful guide on how to get more followers on Instagram.
Tips on how to Increase instagram followers
Know your audience
Before starting anything, it is important to know your target audience. Ask yourself some questions:
- What is the target age group?
- What is the gender to be targeted (male, female, or both)?
- Where do they live?
- What do they do?
Finding the answers to these questions, you will create relevant content and post to bring in reach the right Instagram followers.
Use relevant hashtags
Hashtags make your posts and stories discoverable to people searching for content related to your brand, industry, or products. These are the best ways to reach your target audience and get followers. But before deciding on the hashtags to be used, it is important to know the DOs and DON’Ts of using hashtags.
DOs:
- Use what’s popular – Search and use the hashtags related to your product trending on Instagram.
- Create your own hashtags – Be creative and use a catchy hashtag for your product to attract followers.
- Use hashtag in stories – Using hashtags in stories will maximize your chances of reaching new followers.
DON’Ts
- Go overboard – Using too many hashtags can present you as desperate. It can also dilute your message and distract your audience from diverting their attention from the product.
- Use hashtag gimmicks – Hashtags not related to the product may increase your followers. But those will be people who are only interested in being followed back. Rather it is advisable to use hashtags related to your product to build an engaged community on Instagram.
Share engaging content
Relevant and engaging content gets people to like, comment, and share the post. This engagement will help you to get a boost and increase your reach for new followers.
Furthermore, the content posted should be relevant to the target audience. It should be able to inform, engage, and entertain the audience.
Join Instagram engagement groups
Joining engagement groups might not increase sales but will definitely help to gain credibility. Join the groups with maximum followers related to your product. By doing this, you will find people sharing the same interest in those groups, which will help you to gain their trust. In these groups, you can get followers and likes from people who have shared similar interests. But you should also return the favor by following fan pages for people who join the group.
Work in collaboration
Collaborating with an influencer or a brand having the same audience is the key to increase instagram followers. Collaborate with the influencers; do cross-promoting where you will promote their business, and in return, they will grow your brand by promoting it in their Instagram account.
Do not forget to schedule the days when you will be posting on Instagram. Also, always maintain the consistency of posting relevant content with proper hashtags to get the maximum result.
So, keep in mind the above points and get started to increase your reach for new followers. Also, for further assistance on marketing strategies, feel free to contact us today.