The impact of the coronavirus has been devastating for many businesses, especially in the hospitality, travel, entertainment, fashion, real estate, and construction industries. The entire sports world has even shut down. Suddenly, much of the world has seemed to go silent, and even driving down the street gives you an eerie feeling. Many businesses have even stopped their marketing process(be it digital marketing) during Covid-19.
Small businesses especially have been hit hard. But businesses that will come out of this with their doors still open are fighting to survive. Those that are thinking outside the box will survive and perhaps thrive after it is all over. They are doing everything they can to keep revenue flowing as their customer base shrinks.
Businesses should focus on the third and fourth quarters for increasing their revenue and profit. This is only a small obstacle. So, when things get normal again you do not want to be left behind by your competitors loose on big profits. For businesses that are at a halt, it is the best time to connect with the customers and build relations. And the one way they can achieve this is through- Digital Marketing. It will be a mistake if you halt the digital marketing during COVID-19 as it would mean a complete waste of time and money that you had spent all these months to get the online attention
How Digital Marketing can help your business grow during Covid-19?
- Social Media Marketing for your business –
The first thing which businesses cut from their expenses list is Marketing. They hardly invest in marketing their products/services. But, this should not be the case. Rather, this is the apt time for them to focus on marketing their business if not done yet. And if they have, they should pull up their socks to connect with the customers and build relations. Most of the business may have stopped their digital campaigns but you should take this as an advantage to pull back on your campaigns and push it even harder to reach the target customers. Unique ways should be found to market in social media to stand out from the others. Social Media Marketing helps you to grow your business socially and helps your brand to be promoted in the online world.
- Stay Ahead of your competitors!
Search Engine Optimization(SEO) helps your website to come to the top of the Google search. So, if any user types a keyword similar to your website it will come in top. But it takes a lot of time and effort to rank first in google search. Many businesses are online right now but not on the first page of the Search Engine Result Page (SERP) of Google. It means that their SEO is not that strong enough to rank on the google search page. What companies should focus on right now is to update content and optimize the website on a regular basis to be in the game. This is not the time to be hidden online. Every online business should focus on SEO to appear on the first page of Google.
- Online Advertisement- smart move on Digital Marketing
During this lockdown, people spend the maximum time on browsing or on Social Media. It is a great time for online businesses to showcase their products online. It is also a great chance to save some money with your digital marketing budget. During the last week, Cost per Click (CPC) has decreased by 6 percentages across all verticals. And CPC would likely be reducing the amount of money that is payable by an advertiser for every click. This strategy gives your business another opportunity to grow up again.
- Going Online
Your business should be running no matter what the condition is. It should change as per the time and adapt shape as the situation demands. You should focus on offering services in a way that will benefit the customers while they are sitting at home. If you are running a gym, you can provide online classes. If you are a consultant, you can conduct online sessions. Online workshops and sessions would really help as everyone is bored of sitting at home and doing nothing productive. Make sure you tap into such opportunities with strategic digital marketing campaigns.
Finding ways to grow a business during this phase can be very difficult. Our team can help you in the process of executing your digital marketing strategy. We would be happy even if we are able to take one task off your long list. At Brand Imprint– digital marketing agency in Guwahati, we are committed to being your partner amidst this bad time, helping to achieve your digital marketing goals.