Are you starting a business and confused about the fact that why your business needs a website? You’ll be shocked to know that around 46% of small businesses didn’t have a website in 2016 but within a year the percentage dropped to a staggering 29%. No matter what your business or profession is, a website can generate profit, promote goodwill among customers and prospects, and deliver strong marketing messages-whether your business is small, large or in-between, well-established, or brand-new.
People use the web in greater and greater numbers, more and more every day. Even if you are a completely local business, service, contractor, or consultant, people will use search engines to look for your website. And if you don’t have a website, you’re sending a message that your business is stuck in the Dark Ages, or that you are not interested in finding new customers.
Here are some reasons that will tell you why an online presence is crucial for a successful business:
- Most of the consumers won’t consider a business without a website:
Since we are living in a digital age, your website should be the number one asset for the marketing strategy. Consumers expect companies to have an online presence (including a website) and will review the company that doesn’t have a website as less professional.
- Open 24×7:
You won’t ever have to put up a closed sign for your business when you have a website. Customers can take a look at your products and buy them even if you are not available at that moment. This means you can sell your services and products 24×7 without any complication. However, you need to have an experienced and skilled web development team for assistance.
- Educate Customers about your brand:
Consumers are always interested in knowing what inspired your company to start. When you are in charge of publishing about your company, you have a better chance of impressing the client because no one knows your business better than you. It doesn’t mean you brag about your brand, but you can help engage your clients and increase their interest. Add a blog to your website so that your customers feel that you are giving them something and not only interested in making money.
- You can find existing and potential customers:
Not only are all of these people able to see your website, but they can also interact with you through it. Using email, contact forms, and chat apps, you can talk with customers from the other side of the globe; get feedback about your new services and products. And people might come to your website from all different places, using search engines.
- Online Sales:
According to some reports from 2018, the e-commerce industry in India was $1075 billion, which means if you don’t have a website you are losing out on a lot of money. The percentage of online sales is growing exponentially every year. This doesn’t mean that you need to give up on your physical store because it is essential as both combined together will give you maximum revenue.
- Does my business need a website if I’m on social media?
Lots of business owners assume that having a social media profile is enough for their business. But there are some problems with this social media strategy. First, you’ll always be dependent on the social media platform you choose. Algorithms change, rules change, and what’s working one day might not work a few weeks from now. If you have a website, it belongs to you, and you can control everything on the website. One of the reasons you started your own business is so that you don’t have to follow other people’s rules- so why would you just do whatever a social media platform tells you to?
- Resource center for your staff:
In addition to helping customers, your business website can also be helpful for your own employees. Create a subdomain for your employees, which they can use to upload pictures, instructional videos, and guides to help customers. This will also make your employees feel valued. Your staffs are not an expense but an investment that will reap you long-term benefits when treated right.
Moreover, trends change along with time. If your customers are using Twitter today, they might be on Snapchat or a new platform tomorrow that none of us have even heard of. As people switch from one tool to the next, your website acts as an anchor. No matter what platform your customers choose, they can always find your website in the same place, available for everyone. Willing to grow your brand reach and make your website rank on top, contact us.