Introduction
It is the need of the hour to attempt to define what is Whatsapp marketing and how it is taking the world by a storm. With more than 2 billion users across the world, 200 million of which are in India alone, any brand not marketing through this amazing platform by Meta would be waging a losing battle.
What is Whatsapp Marketing?
According to a study of 2021, Whatsapp is the most popular messenger application used in the world. It is the one platform more than 2 billion people use on a daily basis when they are connecting with their family and friends. This is where brands need to cross their paths with their potential customers if they want to be noticed.
Marketing on Whatsapp can actually help you connect with your target market on a micro level, reaching everyone individually with 90% of analytical insights available to you instantly. Social media marketing without whatsapp promotion is 50% vague today.
Why You Need to Add Whatsapp Marketing Strategy in Your Social Media Marketing
Ok, let’s face it, most of your customers do not open their emails and SMS marketing has been almost dead for years now. Experts would say, a new lookout is needed but why look for a more professional setting for your business when you can connect with and influence your audience in a simpler way with Whatsapp.
-
Simpler Platform:
Customers prefer to connect with the brands in a simpler and less professional way, the way they connect with their friends and family. Using Whatsapp marketing for your brand will establish just that with your audience.
-
More Responsive Marketing:
Marketers across the world would agree when we say, people respond 90% more when it comes to messaging on Whatsapp as opposed to even opening an email.
-
Futuristic Aspect:
More than 70% of customers register that they are more likely to purchase from a brand that they can connect with on Whatsapp.
This shows that the marketing graph is gradually encompassing Whatsapp marketing and may shift completely to it in the near future. Owing to the convenient way of messaging and user-friendliness, Whatsapp has more fruitful aspects for businesses in the future.
-
Easier to Track:
Marketers, and eventually businesses, prefer platforms to market through that have algorithms that make it easier for them to track their progress. This is an essential element of performance marketing.
Businesses can get instant replies and insights if their messages have even been read or seen. This adds to the convenience of the marketer in progressing their campaigns.
The Bottomline
Speaking from the standpoint of the Indian market, Whatsapp has a flourishingly wide market in India which makes it almost mandatory, business-wise, for marketers and businesses to tap into Whatsapp marketing. It is a highly-potent platform that can contribute greatly to businesses’ marketing strategy.
So, wait no more for your business to grow through daily-life platforms. Contact us for your Whatsapp business marketing today and get ahead of your competitors for sure.