Before we begin with the different types of SEO in digital marketing, let’s first start with a quick SEO explanation. Search Engine Optimization or SEO is the process of increasing the number of visitors by improving your website to rank better on Google, Bing, Yahoo for search terms relevant to your business. It is an important aspect of digital marketing you can devote your time to make your business thrive. In the beginning, SEO was much simpler than what it is today. However, things have changed; today, the entire SEO process is much broader and more complex. Presently, to build an SEO-friendly website, you must keep all the rules in mind. And satisfy the various search engine ranking factors to rank on the top.
In this article, we will discuss the different types of SEO that help you choose the right SEO type to drive the best possible results for your business.
Types of SEO in Digital Marketing
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White Hat SEO
If you want to rocket your site to the search engine’s first page without compromising the search engine operator’s quality guidelines, you will love this type. White Hat SEO techniques refer to those optimization tactics which adhere to Google’s search engine guidelines. Google recommends these techniques for you to use in driving positive results for your business. Techniques like creating high-quality content, cleaning up messy site code, reducing unnecessary text, sharing on social media are a few that come under White Hat SEO. While you can also create a well-designed website, structured navigation, earn links from high-authority sites, make your site engaging with compressed images and videos, etc.
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Black Hat SEO
Ranking higher on Google Search Engine Result Page (SERP) is a priority for business growth. However, there’s an ethical and unethical way of doing SEO. Black Hat SEO techniques are an unethical way that violates the search engine rules. This type takes advantage of any weaknesses in Google’s search algorithm to rank higher in the SERPs. Numerous methods fall under Black Hat SEO like link spamming, keyword stuffing, using irrelevant keywords, showing different content to crawlers/bots and humans, poor quality content, copying content, etc., to go ahead. In comparison, you may see short-lived results from resorting to such tactics. But over time, search engines will find out your black hat techniques and damage your presence in search.
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Grey Hat SEO
As the name suggests, it is in the middle of black and white hat SEO. And is often used by SEO professionals due to pressure from clients to see immediate results. While Google’s webmaster guidelines haven’t prohibited these practices but they are slightly unethical and could be banned in the future. Some instances of Grey Hat SEO are Clickbait Articles, Spun Content, Link Exchanges, and Paid Reviews.
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Negative SEO
This technique is one of the most unethical ways to optimize a website amongst the different SEO types in digital marketing. Negative SEO is done to lower a competitor’s rankings in search results to replace him and reap the benefits of it. Building unnatural links to a competitor’s site, posting negative feedbacks in various online forums, hacking websites to modify content are some of the few Negative SEO strategies that are used against their competitors.
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On-Page SEO
It is the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing high-quality and relevant content, On-page SEO also includes optimizing images, headlines, title tags, meta tags, header tags, SEO writing, etc. It also means ensuring your website has high authoritativeness and trustworthiness. These techniques are crucial because it helps Google understand your website. And its content checks on the relevancy of the searcher’s query.
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Technical SEO
This technique involves optimizing your site’s back-end to help it run properly and improve your site’s ranking. One of the most prominent technical SEO aspects is page speed—tactics like site speed optimization, structured data, canonicalization, etc., all class as technical SEO.
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Off-Page SEO
Off-Page SEO refers to all those tactics related to activities carried out away from your website to feature higher in Google’s SERPs. These are external factors that influence your site’s performance. Without off-page SEO, you will find it really difficult to rank for the competitive search terms. Link & Brand Building, Content Marketing, Public Relations, Social Media sharing, Influencer Marketing, etc are some of the popular off-page tactics you can use to grow your business.
Conclusion
Interested in SEO to gain more valuable leads and earn conversions? Or are looking for a trustworthy SEO company that drives results, then look no further than Brand Imprint. Our SEO services will help you in many areas, including properly deploying keywords and optimizing the meta-data for your website.
At Brand Imprint, we combine the latest onsite and offsite strategies to produce the best results. Contact us today.