The best SEO tools can make the life of an SEO specialist convenient as the best tools can help with all kinds of SEO issues. However, choosing the best SEO platforms can be difficult as there are tons of free SEO tools to improve search engine performance and reach ideal customers. So, how do we make an educated decision on the best free SEO tool that suits our needs and goals?
This article will take you through some of the best free SEO tools to improve your search performance and help your business grow.
Top SEO tools to use in 2021
Yoast SEO
It is the most downloaded plugin that optimizes WordPress websites for search engines.
The tool has unique features in its free and paid versions that make SEO less complicated for anyone, from beginners to experts:
The plugin takes care of the technical things in the background and improves technical SEO.
It helps to set a keyphrase and suggest how to optimize the content to rank with this keyphrase.
The plugin provides feedback at every step and helps to improve the readability of the content.
Moz Bar
The tool makes SEO easier and saves a lot of valuable time. The tool delivers actionable insights that help make the right SEO decisions. You can activate MozBar to show information about the pages like page titles, meta descriptions, and keywords when browsing a website. This toolbar will give you insights on the keywords that the website is trying to rank for and how they’re creating content on the back-end, and much more. You can also use the tool to analyze social media metrics. It will guide you on how many times a particular page has been shared on a specific social media network.
Quick tip: To quickly turn the MozBar on and off, try this
Cmd + Option + Control + M (for Macs) and use Shift + Ctrl + Alt + M (for Windows).
Ahrefs
The SEO tool is a super easy-to-use tool and is widely used in the study of SEO. With its help, you can gather all information about backlinks and, also you can measure the website parameters. Moreover, the tool enables you also to check the quality of links. Furthermore, if you have access to a paid Ahrefs account, you’ll also be able to see keyword metrics like search volume, CPC, and keyword difficulty.
Google Trends
It is an effective tool that provides data and graphs on how popular particular searches are on Google and YouTube.
Google Analytics. With it, you can identify the most trending topics of search queries. Google Trends will also enable you to analyze certain factors based on their influence on a niche. It further identifies geographical specifics of user behavior and offers statistical information in real-time from days to several years.
Google Analytics
Google Analytics is a powerful tool that provides statistics and essential analytical tools for SEO and marketing purposes. The tool tracks the performance of a website and collects insights from visitors. It can also determine an organization’s top sources of user traffic, measure the marketing campaigns’ success, track goal purchases, add to carts, etc. Apart from these, the Google Analytics tool gives a clear picture of the patterns and trends of how users are engaging and also obtains other visitor information.
Google keyword planner
It is a trendy software that lets you find the most appropriate keywords and help you decide on your PPC and SEO campaigns. To access the Google keyword planner tool, you first need to create a Google Suite Account and a Google Ads Account. You can now start using the Google Keyword Planner.
Google Search Console
The Google Search Console is a collection of tools and reports to help webmasters and anyone who operates a website monitor, manage and improve website performance in the Google search index.
To access the Google Search Console, you have to follow the steps stated below-
First, login into your Google Account
Now, open the Google Search Console at https://search.google.com/search-console/
Add your website as a property to Google Search Console by choosing one of the different ways allowed
Lastly, verify your account using HTML file, HTML tag, Google Analytics, Google Tag Manager
Answer the Public
It is a long-tail keyword tool that shows you questions and autocompletes searches around a specific topic. The tool helps you understand what people are searching for to provide content featuring relevant, in-depth answers that people are searching for and looking to find answers to. Answer the Public is a fantastic tool for content writers looking for more ideas to boost their SEO.
Wrapping up
SEO is a continuous process and a crucial part of the content process. It works best when combined with content and social media marketing.
All of the tools listed above offer solid features that you won’t regret using. These can get you on a path to better website rankings right out of the box.
Also, if you need any help regarding boosting your rankings in the SERPs, or looking for SEO services, feel free to contact our team at Brand Imprint.