When a business goes online, the main aim is to drive traffic to its website. This eventually leads to increasing the reach for potential customers. One of the way to increase the traffic is through blog post. Blog can have a major impact on your business, it attracts traffic to your site, helps you to build a social media audience and makes an impression on potential and existing customers. It may happen that you are creating relevant content for your blog every time but not getting enough traffic. It always takes some work to build an audience. Here are few tips that may help to increase the traffic on your blog:
- Attractive Headline/Title :
Apart from the main content, headline is an important part of your blog. An attractive and catchy headline will maximize the chances of readers opening the blog. Title help the potential readers to decide whether they invest their time or reading or not. Without a captivating title even a blog with most relevant content goes unread. So think about the title and headline before you post in the website.
- Incorporate keywords :
Keywords are the heart of Search Engine Optimisation (SEO). One of the easiest and most trusted way of increasing the traffic is by having a keyword strategy. Through keyword strategy we mean choosing a keyword phrase which you think is widely searched by the readers. Now incorporate that keyword in your headline, title, within the content at least twice. This will help your blog to stand out and be on top in Google search.
- Guest Blogging :
Inviting other people to write for your blog is a great way to increase traffic. This lets to add content to your website which you do not have write. There are chances that they might share it with their networks which will bring new readers to your site. They may also ask you to write for them, letting you create your network of readers.
- Promote on Social media :
Only creating good content with relevant keywords and title is not enough. It is necessary to find ways and channels though which people can find it. Using social media channels is the best way to promote your blogs. Share it in Twitter, LinkedIn, Facebook to reach out to people and they can become some of your top traffic sources.
- Drive readers visually:
Only including text in your blog can be boring sometimes. Adding images to your blog not only add visual delight to the blog but also bring interest in customers to read the blog. You can also increase traffic by adding keywords in the Alt Image Tag on the photo. This will also boost the SEO of your website increasing the traffic.
Creating blog by keeping these minds in points will surely maximize your reach of the readers. Focus on the content on trending topics with keywords mostly searched. Also maintain the relevancy and accuracy of the blog content to have an edge over others. This will definitely help you to increase the traffic thus reaching to potential customers. We at Brand Imprint – a Digital Marketing Agency in Guwahati, are committed to work towards the same goal and help you increase the traffic on your website through blog post.