A website is now an integral part of a company’s marketing strategy. A recent study showed that, while costing 62% less than any other form of marketing generates three times more leads for any business. No wonder, 90% of all organizations invest over 25% of their marketing budget on content marketing. They are consistently creating and distributing content that can engage their audience however the success of content marketing also depends on some other factors and web design is one of the crucial ones amongst them. Content marketing efforts can be fruitful only if the content they generate is easily accessible, has an aesthetically appealing presentation, is readable and tidy, and is backed by catchy visuals. Let’s give a thorough read to the major ways in which web design impacts content marketing.
Accessibility:
One of the most important considerations in designing a content-heavy site is accessibility. No matter how good your content is, it wouldn’t yield positive results if it is not easily accessible to site visitors. If you are publishing informational content on your site, it needs to be easy to find and read. Your navigation should allow users to find the information they want, without clicking through irrelevant content. If a visitor has to dig through page after page to get the information he or she is searching for, they will be likely to give up and visit another site instead. Creating a straightforward navigation set-up with drop-down menu choices is a great way to help visitors
Content readability:
Content readability is another aspect that designers need to consider. The elements such as font, size, and color significantly impact the readability of the content. Don’t go for too many fonts, instead select a particular font for the heading and another for the body; this makes your site look professional. Selection of the color and font of the content can affect the user’s desire to read and comprehend the content; a background color that is similar to the font color will create difficulties for a user to read those contents.
Engage the visitors with visual elements:
The present era is all about visuals. Visual elements like images, videos, animations, infographics, GIFs, etc. can be a great way to increase the overall engagement of the visitors on the page. Visual elements can give the user an idea about what the company has to offer to them such as a video demonstrating how a product can be used or how some services can be availed. While content marketing can bring more visitors to the page, visual elements in the web design can boost engagement by appealing to the visual senses.
Web design and content marketing indeed go hand in hand. Changes in web design can have a huge impact on content marketing efforts. Design a content-friendly website to make most of the use of your content marketing efforts. You can also join hands with the best content writing service provider and web designers to clutch lucrative gains from your content marketing.
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