In the modern digital marketplace, content is king. If you want to attract your audience, you have to produce something worth seeing, reading, and sharing. While a number of sites use clickbait or outright plagiarism to bring in potential customers, quality content always rises to top, and nothing adds more quality than solid motion graphics design.
If you are unfamiliar with the term motion graphics, it is a field similar to animation. Motion graphics designers use a variety of software to animate 2D and 3D graphic designs in order to tell stories, deliver emotional impressions, and highlight brands.
We use these graphics to create ads, title sequences for movies, explainer videos, and share information. Together with music and effective text copy, they can effectively communicate a message.
You can think of motion graphics as your own short film. It incorporates animated graphic elements alongside traditional video content. It can be used to create ads, title sequences for movies, explainer videos, and share information.
The Three Types of Motion Graphics
Promotional Videos: To help sell a product or service.
Explainer Videos: To help define a concept, product, or service.
Emotive Videos: Move your audience to feel something
The Value that Motion Graphics Adds to Your Brand
Let us try to understand why motion graphics should be included in your business strategy by taking a dig into its nature and benefits
Motion Graphics Make Boring Content More Digestible, Engaging, and Eye-Catching
Did you know there’s a significant drop-off in viewership after the first 2-3 minutes of a video? Bite-size content in the form of motion graphics can increase interest, boost engagement, hike up brand awareness, and drive specific and targeted traffic to the webpage of your choice.
Using motion graphics as a way to explain a concept (commonly known as an has become a go-to method for marketers. The most common types of videos are presentations (65%), followed by ads (57%), and explainers (47%).
Video is the Stand-out Digital Media
Around 75 percent of marketing managers and agencies say video is their top priority within content growth strategy. Most content will get lost in the sea of cat videos and viral trends that are here one minute and gone the next.
You can utilize motion graphics as a way of showing the human side of your business. These motion graphics leave an impression on your viewer and develop the trust that helps convert visitors and followers into sales.
You Can Create Motion Graphics Offline
Your motion graphics are an asset to your business. They don’t have to exist solely within the online sphere. You can bring motion graphics into the real world by incorporating them into your office by displaying them on your TV screen or client-facing digital experiences.
Increase Your Brand Recall
Because of its visual nature, video content makes it easier for your viewers to engage with, therefore remembering you. If your video addresses your customer’s top concern and you presented it in a very eye-catching and entertaining way, there is a higher chance that the viewers will respond to your brand positively in the future.
Motion Graphics are Cost-Effective
The cost to hire a motion graphics agency is significantly less than other feature-length video productions, as there are limited costs involved with the production. You can also hire freelance designers who will be willing to do the job at a comparatively lower cost.
Increases the Time Spent on Your Site by the User
On-site videos increase the time visitors spend on the site, and the page views, Google loves it and will score your site better.
In Closing
For the foreseeable future, motion graphics are here to stay. There is more to motion graphics than just slick animations. There is nothing else like them when it comes to communicating ideas and effective marketing. Hence, include motion graphics in your marketing strategy today!