You miss out on valuable traffic from potential consumers if you are only focusing on trendy search terms. Did you know that Long-Tail Keywords make 70% of all searches? With the right approach, long-tail keywords can help you bypass intense competition, deliver traffic, and assist customers in earning.
Bill Trancer, in a post, illustrated that if a tiny lizard represented search with a one-inch long head and the tail of that lizard would stretch for 221 miles. He put this into perspective that there is so much traffic in the tail that it is hard to comprehend.
So, before diving into the reasons as to why you must consider long-tail keywords, let’s first understand what long-tail keywords are.
What are Long-Tail Keywords?
Long-tail keywords are longer search queries, usually consisting of three or more words that cut down the focus of the search results and introduce more specified results. These keywords often have lower search volume and lower keyword difficulty. They are responsible to gradually get more organic traffic to your site and be found by new audiences. These keywords are more specific, so visitors are more likely to know what they are looking for. Therefore, they are more likely to decide whether to purchase a product, sign up to an e-mail list, or visit your physical store.
What’s an example of a long-tail keyword?
As a beginner, you may have difficulty understanding how long-tail keywords work. So let us cite an example of Long-Tail Keywords that will give a clear picture. According to SEMRUSH, the highly competitive keyword “SEO” has 1,10,000 exact searches per month. If you Google this particular keyword, you will find websites like moz.com, neilpatel.com, Google websites, Wikipedia.org are securing top positions, making it almost impossible for usual blogs to outrank them.
Now, let us add another term, “tips,” to our keyword “SEO tips,” which is less competitive than “SEO” but still is challenging to rank for this keyword, as well-known websites dominate top positions.
“Best SEO techniques 2021” is a long-tail keyword that has low competition and is more specific. Such a keyword is worth targeting as the traffic that it can bring in is distinct and will be more likely to convert.
Why must you consider using long-tail keywords?
Here are the five powerful reasons-
1. Reach your target audience faster
Long-tail keywords focus on the specific intent behind the search and connect with users that are clear with what exactly they want. For instance, the short-tail keyword, “ERP system” can have several fields behind it like :
- ERP system meaning
- Types of ERP system
- Benefits of ERP system
- Benefits of implementing an ERP system in SMEs
- Best ERP system in 2021
- And so on
While the long-tail keyword ERP system for “Benefits of implementing an ERP system in SMEs” has a clear goal behind it. Here the searcher intends to understand the importance of implementing an ERP system in SMEs, making it convenient for your team to develop content in your long-tail SEO strategy to answer this query. By focusing on long-tail keywords, you can connect with audiences that know what they want.
2. Reduces Search Competition
Long-Tail keywords are less competitive. They feature fewer searches with clear and specific intentions. Unlike keywords with multiple meanings that often have a higher level of competition. As a result, your website has a greater chance of ranking on the top of the search result page to focus on low-competition and high-value keywords.
3. Better Conversion Rates
According to studies, Long-tail keywords offer a more than 35 percent conversion rate. By optimizing your website for more relevant keywords with specific intent, you will likely compete to rank for the most valuable keywords for your business. That will drive more traffic and more conversions.
4. Minimizes your costs on digital marketing
With long-tail SEO, you can cut down on your digital marketing costs. This is so because short-tail keywords need more time to earn and maintain rankings compared to long-tail keywords. Focusing on researching and competing for long-tail keywords would translate to a more significant return on investment by offering higher conversion rates.
5. Enables to stay updated on trends
If you focus entirely on short-tail keywords, your business won’t connect with the audience that uses voice search instead of typing in their query. Such users usually make long-tail search queries when searching for the best restaurant that makes the best Indian Thali in the city/nearby or the best salon for hair spas in the city. Thus, by adopting a long-tail SEO strategy, you will stay updated with the latest trend that your audience is availing.
Bottom Line
With the growing competition around keywords with higher search volume that every SEO practitioner wants to rank for on the first page, it seems that one must be more creative to stay on top of your game. Hence, if you implement the long-tail keywords strategy properly on your pages, your website is guaranteed to increase visibility and expand to a more specific and more convertible audience.
All set to start using Long-Tail SEO? Brand Imprint can assist you. Contact us today or speak to our team at +91 70866 08722