Social media platforms like Facebook, Twitter, Instagram, and Linkedln has taken the world by storm. They are the best platform to generate traffic, get better reach to your website, and at the same time a great source to generate revenue from your product. Ever since social media was introduced, 54% of the social media users have been using these platforms to make a strong online presence. With the year ending, let us take a look at the top 5 Social Media Trends which made an impact in 2020:
- Video content dominating social media.
Video content has been dominating social media. Videos get a greater number of shares than text and image content. The audience wants to see more video content from brands. 88% of social media users spend more time on videos.
- Stories: The center of attraction.
Snapchat introduced the concept of stories. Stories are mostly visuals rather than text-heavy. They are growing much faster than feeds. 62% of people have brought more products by seeing a brand story. Stories in Instagram have a unique feature that allows the audience to add polls and ask questions. This helps the marketers to gather insights from the audience, build engagement through interactive content.
- Implementation of Influencer Marketing.
Brands use influencers to promote their product as they have a strong social media presence. They would trust the person when the relationship is entirely online. The reason why influencer marketing works so well because they wouldn’t spend money on faceless corporate brands but rather on the influencer who has a trusted audience.
- Customer Service is all about Chatbots now.
Now people want to interact with chatbots. Wonder why? Because of the advanced technology, chatbots are smarter, always available, quicker, and more efficient than cumbersome software systems. More than 56% of people tend to message companies rather than call customer service.
- Digital detox by social media users.
According to Smart Insights, there were about 3.5 billion social media users in 2019. Despite the trend, now fewer people will use social media in 2020. 8% have deleted their account. Most people deleted their profiles because they felt addicted to them. In the UK, most people have given up on social media.
These social media trends have surely helped marketers to boost their social media strategy. Many are still trying new digital marketing tips and tricks to reach on top. What was your social media game to be ahead in the competition? Let us know in the comment section below.