“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”
We are operating in a world where one good video can lead to a massive social following. The idea of having a video marketing strategy is not new but what matters is how important video content has become on every social media platform. But you must be thinking that why it is so important? How does it make a difference? Video Marketing is promoting your content and brand using videos. It has been seen that promoting content in a video has become popular in recent years. People are more likely to see videos than reading text. Before starting any video marketing campaign, it is important to know what kind of content should be created and how to target the right audience for a successful campaign. Let us look at a few points to be considered for a successful campaign:
- Be Creative: According to a survey it has been seen that around 50-70% of people love to see videos from a brand more than any other type of content. So it is necessary to be creative and think out of the box. We have all seen that while looking at an ad in television people are engrossed with the story and not the product or brand. So, to grab the audience’s attention you should focus on storytelling and not selling the product.
- Target audience on Facebook: Only creating relevant content is not enough. Until your video content is seen by the audience it is no use. Know your target audience and create content accordingly. Facebook allows you to filter the audience according to location, demographic, age, interest, etc. This feature of segmentation will help you to ensure that your post always reaches the target audience on Facebook.
- Optimize your search: Every day millions of people search for videos on Google or YouTube. Optimizing the content of the video will help you to bring a huge number of viewers. Always use relevant keywords in the title and add a description in each video you upload. Try telling a story in the description rather than giving a list of keywords. Doing this you will make it easy for the viewers to find your video.
- Insert a Call-To-Action button: Having a CTA button in a video provides viewers a chance to remain engaged with the brand. A CTA button can be in different forms in a video includes options like Subscribe to your channel, Comment on the video, Like the page, share with your friends, It does not always have to directly lead to a sale. It gives a chance for a viewer to be a potential customer of your brand.
- Collaborate with an influencer: Video promoted by a trusted influencer creates more impact than promoted by the brand. People tend to trust more on the brand and think it to be genuine if an influencer is promoting it. This will also help you reach the viewers who are following the influencer hence increasing your market reach.
Try promoting your content in the form of a video and you will realize that you will increase your market reach. Consider the above pointers and grab the attention of the viewer’s achieving success in running a video marketing campaign for your brand.