Introduction
Often regarded as an ideal choice for various references and ideas, including recipes. art, photography, to name a few, Pinterest can also help your business grow. So, getting your brand on this platform is an extremely good idea, if it isn’t already.
As a visual search engine, Pinterest gives businesses of all sizes a distinctive approach to marketing themselves. It also works wonders at introducing your company to new potential clients. The reason for this is because Pinners utilize the platform to find inspiration. They seek out fresh experiences, new concepts, delicious recipes, and inspiration for their upcoming purchases. Hence, knowing how to use Pinterest and planning out strategies accordingly for the growth of your business is important. Read on to know more about it.
What Pinterest account should you use for your business?
Pinterest offers two types of profiles-
- Personal profile
- Business profile
If you plan to use Pinterest to develop your brand and draw in clients, then you should select a business profile. A business profile has a variety of significant advantages for your brand, including:
- Brand Authority- If you have a business profile, you can edit the header at the top of your profile page to include your own branded pins and a verified website link, both of which are not available on personal profiles.
- Access to Rich Pins- This Pin provides more details about your landing page than a standard Pin does.
- Insights– You get access to analytics for your Pins when you use a Pinterest business profile, especially for those that you’ve saved from your website.
- Advertising- Ads can be displayed on Pinterest business profiles that are targeted to users’ interests, search habits, and demographics that correspond to your company.
What content should you pin?
You can increase traffic to your website with Pinterest by linking back to it. It is therefore perfect for growing awareness and ultimately possible conversions.
So, what should you pin to boost your brand? Your Pins may include both pictures and videos. The type of posts that work best for marketing a company, selling goods or services, and increasing website traffic are:
- Products
- Tutorials
- Blogs
- Infographics
- Promotions
How often should you post on Pinterest?
A daily pattern of activity is preferable to a weekly burst of activity. Consider the volume of material you have to offer and set out regular hours in your social media strategy for Pinterest.
The reach of your material on Pinterest will increase as Pinners find and save your Pins, unlike other social networks where your total audience reach often occurs in the first 24 hours. The greatest strategy to develop a loyal audience on Pinterest is to continuously publish over several months because your content has a higher possibility of becoming evergreen there.
How can you optimize your pins?
You must produce content that is appropriate for Pinterest. By doing this, you may increase the likelihood that your content will stand out and appeal to your target audience.
You can adhere to the following best practices to optimize a Pin:
- Use vertical pins– Pinterest prefers vertical pins to horizontal pins. This is partial since vertical pins occupy more room in the feed, giving it a unified appearance and feel. A 2:3 ratio is ideal for Pinterest images.
- Consider your logo placement– Put your branding on each one of your Pin designs for increased brand awareness and strength. It’s a good idea to position it near the top or bottom of your Pin so it’s visible but doesn’t take over the picture.
- Use high-quality visuals– Use beautiful, top-notch pictures and videos on your pins. When feasible, use professional photos, especially for any products you’re showcasing.
- Use bold text– Use bold for any text you want to stand out from the rest of the text on your Pin even though you want to keep it to a minimum. On desktop computers and mobile devices, the text should be clear and distinguishable from the backdrop image.
- Adopt Pinterest SEO– Since Pinterest primarily functions as a visual search engine, it has its own algorithm and SEO guidelines. To watch your ranking rise, you must concentrate on your Pinterest SEO and use these guidelines for your own profile. Both the titles and the descriptions of your Pins should contain pertinent keywords which need to be relevant to both the content you are featuring and the actual searches that people are making.
- Use seasonal content– You should provide plenty of time to prepare and distribute seasonal content because Pinners plan things out twice as early as users on other sites. Whether their campaigns and activities take place offline or online, locally, or virtually, make sure that it helps them ideate or plan out things with the help of your pins.
Conclusion
Pinterest is one of the fastest-growing social platforms and can contribute positively to the growth of your business. Therefore, it is important to plan a proper strategy before starting to post pins. If done effectively, it can really prove to be fruitful for you.